We are The American Red Cross and we are:
COMPASSIONATE: We are dedicated to improving the lives of those we serve and to treating each other with care and respect.
COLLABORATIVE: We work together as One Red Cross family, in partnership with other organizations, and always embrace diversity and inclusiveness.
CREATIVE: We seek new ideas, are open to change and always look for better ways to serve those in need.
CREDIBLE: We act with integrity, are transparent guardians of the public trust and honor our promises.
COMMITTED: We hold ourselves accountable for defining and meeting clear objectives, delivering on our mission and carefully stewarding our donor funds.
The mission of The American Red Cross is to prevent and alleviate human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors.
Humanity - The Red Cross, born of a desire to bring assistance without discrimination to the wounded on the battlefield, endeavors-in its international and national capacity-to prevent and alleviate human suffering wherever it may be found. It promotes mutual understanding, friendship, cooperation and lasting peace among all peoples.
Impartiality - It makes no discrimination as to the nationality, race religious beliefs, class or political opinions. It endeavors to relieve the suffering of individuals, being guided solely by their needs, and to give priority to the most urgent cases of distress.
Neutrality - In order to continue to enjoy the confidence of all, the Red Cross may not take sides in hostilities or engage at any time in controversies of political, racial, religious or ideological nature.
Independence - The Red Cross is independent. The national societies, while auxiliaries in the humanitarian services of their governments and subject to the laws of their respective countries, must always maintain their autonomy so that they may be able at all times to act in accordance with Red Cross principles.
Voluntary Service - The Red Cross is a voluntary relief movement not prompted in any manner by desire for gain.
Unity - There can be only one Red Cross society in any one country. It must be open to all. It must carry on its humanitarian work throughout its territory.
Universality - The Red Cross is a worldwide institution in which all societies have equal status and share equal responsibilities and duties in helping each other.